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Why Sofia Ritchie is the new brand ambassador for K18, Voted best hair treatment of 2023 on Tik Tok.

Voted the No 1 best hair treatment by icon Sofia Ritchie K18 hair.

K18 treatment has taken our salon by storm here at Bixie Color with this leave in bond repairing treatment. So it's a no wonder it caught the attention of rising star and fashion icon Sofia Richie, who has recently been announced as the newest ambassador for K18, a groundbreaking hair care brand.

So what is K18 and the benefits

K18 is a cream that is applied to shampoo'd, wet hair. Usually 1-2 pumps. You do not need to condition your hair or rinse the K18 out so its super easy to use and we love that!!

K18 repairs damaged hair by targeting and mending broken bonds within the hair structure. This is a game changer for hair that has been chemically processed, heat-damaged, or feeling weak from styling. K18 makes the hair more resilient and less prone to breakage, improving the health of your hair and can reduce hair loss.

We have been using K18 in salon for a while now and it has completely changed our clients hair giving them healthier, thicker and longer hair.

Heres what Sofia says.

“Working with K18 feels like a full-circle moment. My stylist turned me on to the brand, and ever since then, it’s all I use on my hair. I’m such a believer in ‘less is more’ in all areas of life. My approach to hair care is definitely minimalistic. K18 makes styling my hair, and keeping it strong, simple. Even on my busiest days, I love being able to reach for my K18 mask, knowing it’ll leave my hair healthier in minutes.”

We are huge fan girls of Sofia Richie's and agree her partnership with K18 as their ambassador is a natural fit. Her personal experience with the transformative products, combined with her passion for sustainability, makes her an authentic advocate for K18.  With Sofia Richie leading the way, K18 continues to revolutionise the hair care industry.


The must have products.

Molecular repair hair oil

Strengthening, smoothing hair oil works on two levels of the hair fiber to fight frizz.

The K18PEPTIDE™ works to address deeper-level damage that causes frizz—repairing and strengthening damage at the innermost layer of hair to reverse damage that leads to frizz.

On the surface of hair, natural oils like avocado and sunflower oil, and hemisqualane and squalane nourish while smoothing frizz + flyaways to improve color vibrancy, enhance shine, and provide 450°F (232°C) heat protection.

  • Clinically proven to repair damaged hair*
  • 24-HR frizz control*
  • 104% increase in shine*
  • 78% reduction in split ends*
  • 450°F (232°C) heat protection*



Molecular repair hair mask

A leave-in treatment mask that works on the molecular level to reverse hair damage in just 4 minutes. The K18PEPTIDE™ is clinically proven to repair damage from bleach + color, chemical services and heat* – with immediate and lasting results to restore strength, softness, smoothness and bounce to hair.

11+ billion TikTok views 🔥 


  • K18PEPTIDE™ is a biotech-developed peptide that mimics hair's structure to reverse damage by reconnecting polypeptide chains and disulfide bonds broken during bleaching, color and chemical services + heat*.

  • pH-optimized (5.0-6.0) to help minimize cuticle swelling + put hair proteins in their most resilient state

  • Cream format enables easy, lightweight application across all hair types, with detangling and softening benefits

  • Vegan, color-safe, cruelty-free


    Both products available in salon or shop our ONLINE store  





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