What Is CBK Blonde?
If you’ve been seeing softer, more natural blondes trending lately, that might just be the CBK effect.
Inspired by the effortless, polished style of Carolyn Bessette-Kennedy, the style icon who’s trending right now following the HBO series Love Story - CBK Blonde is making a major comeback, and for good reason. It’s timeless, elevated, and feels completely wearable.
Our director Sheree Knobel was recently featured inThe Journal Mag sharing her take on this iconic look and how it’s been reimagined for today.
You can read the full feature here:https://thejournalmag.com/cbk-blonde-trend-sheree-knobel/
At its core, CBK Blonde is about intentional, beautifully blended colour that feels expensive without looking overdone.
(Sheree Knobel's CBK inspired blonde on client Danthe, see the transformation here)
The Look: Bright, Soft & Effortless
The ‘it-girl’ blonde is always evolving, and right now we’re seeing a shift.
Unlike the super lived-in blondes that have dominated over the past few years, this trend is all about balance with brightness, creating a look that feels fresh, elevated, and noticeably brighter through the base, while still staying soft.
Think:
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Bright blonde that still feels soft
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Seamless blending from root to ends
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Tones that melt together instead of sitting in stripes
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Hair that looks polished, but never “too done”
As Sheree says,
“It’s brighter but blended. There are no dark root shadows – it’s really about celebrating the warmer tones that come through and enhancing them for that effortless feel.”
What Makes It Feel So ‘Luxe’?
It’s not about being lighter or darker, it’s about how everything blends together.
Soft, seamless tones, subtle warmth, and dimension that moves through the hair creating that “expensive-looking” blonde. Nothing stripy, nothing overdone, just effortless and elevated.
Who It’s Perfect For
This trend is ideal if you:
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Want a softer, more natural blonde
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Are ready for a lower-maintenance colour
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Are thinking about going slightly darker
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Still want to feel bright, but more refined
What This Looks Like On Different Hair Types
One of the reasons CBK Blonde works so well is that it can be tailored to your natural colour.
If you’re already quite blonde:
This look is more about refining and rebalancing your colour. We focus on softening, adding dimension, and creating that seamless, expensive-looking finish — rather than making you dramatically lighter.
If your natural hair is darker:
Achieving this look usually involves adding brightness in a really blended way, so it still feels soft and natural. Speaking to the Journal Mag, Sheree actually recommends using abase breaker,
“If your client has a deeper base, I’d recommend doing a base breaker to bring it all together and create harmony between the foils and natural hair. That’s what gives that buttery blonde effect.”
Thinking About Trying It?
As blonde specialists, every colour and transformation at Bixie is tailored to you.
If your blonde has been feeling a little too high-maintenance, or you just love the look of this colour, this could be the perfect new look.
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