Hailey Bieber’s New Hair Colour Is Lighter for Coachella — But Her Brunette Era Still Helped Lead a Major Salon Trend.

While this latest change is a step brighter, it also reminds us just how much Hailey Bieber has influenced hair colour trends over the past few years, especially when it comes to the return of glossy, elevated brunette.

At Bixie,, we’ve felt that shift in a big way.

Clients who once wanted brighter blonde, heavier lift, and more obvious contrast have increasingly been asking for richer depth, softer dimension, and more natural looking colour. Hailey’s brunette era played a big part in that change. Huge, our No 1 reference photos.